Sales + Marketing = Growth
It’s a simple formula

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Is your sales and marketing a joint operation?

Sales and marketing - the two most important drivers of your business. Without sales, where's the income? Without marketing, how do they find you?

Yet, to many sales is a job to be avoided at all costs - too tedious and sole destroying. Marketing, however, is irresistibly shiny and attractive to everyone.

Basically, sales and marketing aren't allowed to do their job and take their rightful place on the board. That's what we can change. We're sales and marketing specialists and we know how to get these vital functions working so they meet your commercial objectives.

There's no trick and it certainly isn't rocket science but there is a formula, and we can create yours.

Sales and marketing have always been closely associated disciplines but we make them co-dependent, so they support one another. Both are vital but neither is more important than the other. They meet your commercial objectives as a combined force.

We'll help you discover your formula for organic growth, whether your set up is part-time resource or dedicated team.

Your customer pipeline: uninterrupted flow or drying up?

Never leave sales and marketing to their own devices

So many businesses experience a sales and marketing misstep - a disconnect - meaning effort is spent on them but no real value is derived:

Unprofitable customers and time-wasting enquiries
No resource to follow-up quality leads
Using just 1% of their CRM system
Customers mostly coming from word of mouth and referrals
No leads through the website
Social media that seems a waste of time
Blogs that just talk about project wins

If this is how you see your sales and marketing, we have the answer.

Sales and marketing is a creative process (with an emphasis on ‘process’)

Whatever your business, it's sales and marketing that runs it

We show the sales team who they should have in their sights, how to entice them in and convert them into returning customers.

We re-focus your marketing so it supports your sales team with exactly what they need to find and keep loyal customers.

Then we show sales and marketing how to continue moving in the right direction: sharing the right data and insight so you always target and work with the people who matter. This is sales and marketing learning from each other with only one target in their sights: The Sales Target.

This is how we create your formula for organic growth.

Sales

We review your activity - from targeting and product range, to pricing and logistics.

Next, we gather and analyse the data, reveal the insights and recommend action. Then we create the strategy and input smooth, effective processes:

the sales process - from targeting to enquiry through to conversion
the marketing direction - content, channel, timing and co-ordination
monitoring, reviewing and adjusting as necessary

Marketing

Taking the sales data and insights, then creating the strategy:

Audience (who are we talking to?)
Content (what are we saying to them?)
Channel (how do we reach them?)
Timing (what's the schedule of activity?)

Report to sales - what do they need to know; what do we change; what do we do more of?

That's the formula - sales and marketing keep testing it as one team.

Bean and Orchard

How do you want to work with us? You do everything but with our guidance? Alternatively, we can do it all for you. Or, we share the tasks. We'll always work together but exactly how you want to work is up to us all as a team.